Reseller News

Two years free ink as Epson aims to "revolutionise" NZ household printing

Epson launches revolutionary EcoTank printers in New Zealand with up to two years worth of ink included...

Epson New Zealand aims to "revolutionise" household printing across the country through the launch of its first generation EcoTank printer, the L355, that comes with up to two years of ink included.

According to the printing giant, this means no regular trips or orders to buy ink and the knowledge that, paper aside, most costs associated with printing are already paid for.

EcoTank printers come with enough ink in the box to print up to 4,000 pages in black and 6,500 pages in colour, which for most households is around two years’ worth of ink, without needing to change an ink cartridge.

General Manager Sales & Marketing – Consumer Division for Epson Australia/New Zealand Bruce Bealby believes EcoTank printers and printing are all about convenience and practicality.

"The L355 is ideal for those households with basic printing requirements that don’t want to continually order ink on a regular basis," he says.

"The technology is proven and has been highly successful in other markets and now it’s New Zealand’s turn.

"These EcoTank models are ideal for all your day to day printing needs such as recipes, homework, e-mails and photos and with two years’ worth of ink included, users know exactly where they stand from a cost point of view."

Bealby says EcoTank printers feature ultra-high-capacity ink tanks that can be refilled using Epson ink "easily and efficiently."

The printers are set up in three steps: fill the ink tanks, turn the printer on and prime the ink system – and when it’s time to refill, refill...