Reseller News

Acronis makes aggressive ANZ channel play

New ANZ General Manager tasked with strengthening and developing the Acronis ANZ distribution channel.

Acronis has announced the promotion of Lincoln Goldsmith to General Manager Australia and New Zealand.

The data protection provider says Goldsmith brings "strong channel leadership experience" and will expand regional efforts in support of the company’s global strategy to build the business.

Previously Mobility Sales Director, responsible for driving sales opportunities and strengthening relationships for the Acronis Access solution with Acronis’ distribution and reseller channel partners in ANZ, Goldsmith now reports to the President of Acronis International and Executive Vice President of Asia Pacific, Japan & Emerging Markets, Jan-Jaap Jager.

According to Jager, one of Goldsmith’s priorities is to strengthen and develop the Acronis ANZ distribution channel.

“Due to the widespread acceptance of cloud, mobility and backup in ANZ, this region will be a very important growth point for Acronis within the coming years," Jager says.

"With his deep knowledge of our marketplace and the Acronis channel, the new drivers for partners’ success and the value of our technologies, we know that Lincoln is the right person to deliver on our expectations.”

Goldsmith takes on the role while Acronis is actively building momentum in the region.

In addition to its recent acquisitions of BackupAgent for service providers and the nScaled Disaster Recovery-as-a-Service portfolio, next week the company will be announcing the release of new Acronis Access solutions including data access, sync and share editions for small to midsize businesses (SMBs) and larger enterprises.

In parallel, Acronis has moved ANZ head offices to Level 12, 83 Mount Street in North Sydney to better support local expansion with high quality demonstration, training and customer and partner meeting facilities.

“My focus is on leveraging Acronis’ expanding product set to engage with the right customers and the right partners to increase our growth across the two countries," Goldsmith adds.

"Driven by our AnyData Engine, we now offer very high-level new generation data protection technology providing file sync, share and access products as well as on-premise and to the cloud backup and recovery solutions – covering consumer to SMB and enterprise.

"This is a very exciting time to be at the helm of the local operation.”