Microsoft enters smartwatch market with $US200 Microsoft Band
- 30 October, 2014 16:34
Microsoft has confirmed what we all expected - that it too, has a smartwatch that it wants you to wear 24/7, for work and for play, called the Microsoft Band.
Looking as much like a hospital bracelet as anything else, the $US200 Microsoft Band features a rectangular, 320 x106 TFT display that hovers over your wrist. Sensors--an optical heart monitor, GPS, UV sensor, and more--track your activity while on the move and at rest, and send the data to what Microsoft calls the Intelligence Engine, aka Cortana's little brother.
The Band is then designed to work with third-party apps developers, including MyFitnessPal, RunKeeper, and Starbucks--which has developed a "payment" app of sorts.
In all, Microsoft is calling the Band its flagship device of Microsoft Health, a reboot of sorts for a health initiative it tried to establish with products like HealthVault. If you choose, you can store the data the Band collects in HealthVault and share it with your medical provider. Otherwise, Microsoft sees the Band, and Health, as a new way to collect data about you that it can use to improve your day.
How? Initially, Microsoft sees the Intelligence Engine as supplying suggestions on how long to recover from a workout, for example. Over time, the Engine will apparently be able to comment on whether eating breakfast will make you run faster and more effectively. It's unclear how the Engine will feed data into Cortana, but she's there: you'll be able to ask Microsoft's digital assistant to add calendar entries, for example, or dictate a text. And, of course, the Band will notify you about upcoming appointments, as your Windows Phone already does.
"Imagine you've set the goal that you want to get fit and lose weight as part of your exercise routine," Zulfi Alam, general manager of Personal Devices at Microsoft, said in a statement. "Based on your burn rate and exercise over one week, we will soon be able to auto-suggest a customized workout plan for you. As you follow that plan -- or if you don't follow the plan -- our technology will continue to adjust to give you the best outward-looking plan, like a real coach would do."
Why this matters: A number of fitness bands already track your activity, even sleep. Fewer still, though, deliver messages calendar invites. And, barely any smartwatches beyond the Big Three--Apple, Google, and now Microsoft--provide any intelligence that helps you anticipate and plan your day. Microsoft's Intelligence Engine and Cortana appear to be the pair of intelligent technologies that Microsoft hopes will inspire you to plunk down $200, rather than opt for the aesthetics of the Apple Watch or Google's ecosystem.
Open to all
But Band isn't Microsoft exclusive: apps will allow it to work with Apple iPhones (the iPhone 4S, 5, 5C, 5S, 6, 6 Plus running iOS 7.1 or later), Android (4.3 or 4.4) and Windows Phones (with the Windows Phone 8.1 Update). Those apps leaked out earlier on Wednesday.
Microsoft promises that the Band will last about 48 hours on a single charge, with functions like GPS lowering that somewhat. It will charge in about an hour and a half. Unfortunately, it's not waterproof, so swimmers will have to look elsewhere. But it will repel "splashes" and will work from 14 degrees up through 104 degrees.
Specifically, the Band will include an optical heart rate sensor, a 3-axis gyrometer, GPS, ambient light sensor, skin temperature sensor, an ultraviolet light sensor, a galvanic skin sensor, and a capacitive sensor. The watch will monitor your heart rate 24/7, and assess whether you've been sleeping well.
The band will record data without a data connection, then beam it your phone via Bluetooth. It won't make calls, but it will flash messages, emails, and even Facebook posts and Twitter tweets. And, of course, there's a microphone, to trigger Cortana. There's no speaker, however, so Cortana's information will be passed along via the screen.
For that matter, Microsoft seems to want you to wear the Band with the screen hovering over the inside of your wrist. Whether that's a limitation of the sensors or a design aesthetic remains to be seen.
Naturally, Microsoft hopes that the Band itself will become a platform, with third-party app developers coming together to add to its own capabilities. In addition to the Starbucks app--you can tell the Band to display your Starbucks card info, which can be scanned--Microsoft has struck partnerships with MyFitnessPal, MapMyFitness, RunKeeper, and Gold's Gym. Gold's even will construct custom workouts, which Microsoft hopes the Band will be able to adapt as it learns more about you.
All in all, you'll find a lot of crossover between the features the Band offers and what other fitness bands and smartwatches offer. But the $200 Band is also available now, in three different sizes to fit different wrists. Microsoft also seems to be taking a page from Google in that it's promising that the Band will improve over time, specifically as it learns more about you.
With the Microsoft Band, Microsoft appears to want to play seriously in the health market, while also providing a tool for your workday. It remains to be seen, however, whether Microsoft will leverage its other technologies--its Xbox game console comes to mind--to enhance its capabilities further. On paper, however, the Band certainly appears to be in the lead pack of smartwatches.