Reseller News

A/NZ ahead of the game with Adobe Creative Cloud for Teams

Vendor pushing for 100 per cent conversion for channel-exclusive product

Nine months since its initial introduction, Adobe’s Creative Cloud for Teams platform, sold exclusively through the channel, has grown to account for 69 per cent of the vendor’s sales over its perpetual products in Australia.

According to Adobe global channel vice-president, Stephen Snyder, the figure makes the local market Adobe’s most successful, with the global average sitting at about 46 per cent.

Snyder claims this is indicative of Australians’ willingness to move to Cloud, and also indicative of their eagerness to work differently and through a single solution which unifies creative assets, tools, and social connections.

The solution’s success extends to New Zealand, which is experiencing an 85 per cent conversion rate to Creative Cloud, in line with its growth in similar smaller markets that are moving faster than more disparate locations.

Adobe is aiming to take the A/NZ figures to 100 per cent as quickly as it can with the help of distribution and resellers partners, with its traditional product to reach its second birthday in May next year.

Snyder said the company has the momentum to achieve the figure, and will be working with internal sales teams and channel partners to address customer conversations regarding ownership, payment models, and billing.

In particular, he said the challenge is in explaining to customers the benefits of a membership-based model (which requires a lower initial price point with an ongoing budget commitment) in comparison to a perpetually-owned software license that demands a high purchase price.

Creative Cloud (encompassing the entire portfolio of individual, teams, and enterprise solutions) recently reached one million subscribers globally.