Reseller News

Get Home Safe arrives on Android ahead of international journey

Day-to-day app sees business demand from Android market growth
  • Nermin Bajric (New Zealand Reseller News)
  • 16 October, 2013 09:51

Kiwi entrepreneur, Boyd Peacock, has introduced his Get Home Safe (GHS) app to the Google Play Store following a successful iOS-exclusive launch in early August which saw it gain international recognition.

Developed in collaboration with design company Firebrand, GHS allows users to register a commute or trip – such as a walk home from school, or a drive to a remote workplace – and their expected arrival time, at which point the app begins recording GPS location data. If the user does not arrive at the destination on time and has not stopped or extended the planned tracking beforehand, a message is sent to pre-selected personal emergency contacts on the assumption the user is ‘not home safe’.

“A year ago it was a question of ‘if’ we would need an Android version, and now it seems you cannot call yourself an app without one,” Peacock said. “While we know Android phone ownership is high, traditionally their use of apps has been very low compared to iPhone users. The demand we have seen for Android over iPhone reflects the quickly changing world of apps and the smartphone market.

Since its launch, GHS has had enquiries from a “number of large NZ organisations” it says, which are looking to implement GHS as a compulsory safety measure for staff undertaking work in remote locations, or where there is perceived danger.

While it is currently exclusive to NZ-based iOS and Android users, GHS told ARN the app will commence its international journey from the end of October, beginning with an Australian launch. Following countries are to be confirmed, although likely markets include the UK, India, the US, and Europe.

A GHS spokesperson said, “As you can imagine, each country has its nuances so adapting the app takes time and the business decision is to unveil into countries one at a time to ensure customer services remains high.”