Channel grabs one-day bargains
- 29 April, 2004 22:00
HEWLETT-Packard’s Crazy Day sale last Thursday meant the vendor sold more than 600 units of HP product.
Around 500 resellers took part in the promotion that was punted by HP with teasing internet and radio advertisements for a week leading up to the day.
According to Jan Ferguson, HP New Zealand SMB marketing manager, the results exceeded the company’s expectations with all allocated items, which were discounted by as much as 50%, selling out.
She says all items on offer were current stock with the most sought-after deal being a ProLiant ML 110 server at half its usual price at $1450 (exclusive of GST). The allocated 100 units were sold out early in the day.
Other deals included 200 Compaq nx5000 notebooks at $1995 each and D33 desktops with 17-inch CRT monitor at $1199.
Andrew Bain of HP distributor Exeed says the company’s allocation of units were increased twice during the morning, and was eventually sold out by lunchtime.
“The initial allocation of servers sold out by 8.30am,” he says.
“It was a mad day, but excellent for the channel in generating demand for HP products. What was good is that none of the big players hogged the deals and we even got orders from some new resellers.”
But Bain says Exeed’s work did not end on Thursday as it now has to ensure all customers receive their orders in good time and is concerned about a possible shortfall of goods where HP increased the number of units available under the promotion.
Ferguson says that the desktop was the only item on which it increased the initial number of available units for which HP does not have sufficient stock in the country.
“They [the distributors] had enough stock for most items on offer,” she says.
The Crazy Day also served to launch another HP promotion that runs until May 31. Under its Super Deals, HP is offering up to 25% discount on selected items, including four notebook models and the ProLiant ML 150 server.
The promotion ties in with a partner incentive programme where each Super Deal sale earns a reseller an entry into a draw for one of thirty trips to Fiji.
Ferguson says the promotion is aimed at resellers that serve the SMB sector and is designed to stir excitement around the brand.