Reseller News

3Com rolls out SMB switch

Having spent much of 2004 focused on fine tuning its relationships with partners in this country, 3Com will introduce a host of new products here this year.

Last year was also the first year in office as managing director of 3Com Australia and New Zealand for David Richardson, who plans to strengthen ties with local resellers in 2005.

“We spent a lot of last year looking at our business model, partnerships and how we go to market and wanted to have it all in place before introducing more products,” says Richardson.

The company ended 2004 on a high note, following the introduction of the Baseline 2226-PWR Plus switch aimed at small and medium businesses in the last quarter of 2004 and which contributed 10% to the year’s revenue figures.

The new switch is the latest addition to the Baseline Plus switch family of web-configurable 10/100 and Gigabit switches and 3Com claims it is intelligent and self-learning, providing SMB customers with high levels of network control. It is also power over Ethernet-enabled and works with 3Com’s NBX internet protocol (IP) telephony platform for smaller businesses.

“It has been well received in New Zealand, which means we are well positioned to enable people to introduce more switches into their business,” says Richardson.

Richardson adds 3Com will expand its product line further during the first half of this year and will also host at least two roadshows to increase understanding of its technology amongst end users and resellers, and provide training to partners.

However, he aims to concentrate on supporting existing resellers rather than adding more.

“It is more important to show resellers we have their business at heart than to go out and create more competition.”