Pst - we’re on the hunt for partners
- 09 June, 2005 22:00
BUSINESS intelligence (BI) vendor PST Software is shifting its gaze to the local market, having already established itself in North America.
Andrew Ranson, business and marketing manager, says he is looking to build a master channel in New Zealand and Australia for the company’s BI product, Q4Bis.
He is on the hunt for partners - particularly those implementing Microsoft’s Axapta suite - servicing a variety of industries from manufacturing to retail.
“The company has completed about 90% of the work required to set up a channel and is definitely on the lookout for potential partners on both sides of the Tasman,” he says.
PST has focused on building its market in the US for the last three years, establishing a channel of 20 partners, and now wants to replicate that in Australasia.
The company was founded 25 years ago by Austrian-born Herbert Schoenek who, after falling in love with New Zealand some 13 years ago, established the company’s research and development base here.
Ranson describes New Zealand as a very good test base for R&D, not only because it is cheaper, but due to the sophistication of the market.
PST will operate a direct and indirect model and Ranson believes the unique pricing model is suited for the New Zealand market.
He says customers benefit from an instant return on investment - with no hidden costs - and the system can be up and running very quickly.
“The interface has been built for ease of use and it works with all the major ERP systems. It can either be purchased for a figure based on revenue, which makes it affordable for smaller companies, or by site licence.”
Ransom estimates the cost of implemen-ting and rolling out the sales module at around $40,000.
He says that because Q4Bis is open stan-dard, any company that has the expertise can grow and develop the system without the need for consultants.
PST has a strong relationship with Microsoft and Ranson credits the software giant with providing support in marketing and product development that has lead to the company being seen as the leading BI vendor in New Zealand.
Ranson says that although BI is a hard sell in New Zealand, there is an incredible amount of business in the pipeline.
Burger King, BMW, Whitcoulls and Frucor are among the local customers which have already implemented the product.