Reseller News

Aftermail wins recognition from Redmond

KIWI innovation received special recognition during Microsoft’s recent global partner conference.

At the event Wellington’s Aftermail won the award for innovation in the ISV and software solutions competency for the Asia-Pacific region, and it was a finalist in the vendor’s global ISV contest.

The company also exhibited at the conference, which has helped it find scores of potential new business partners, says CEO Rod Drury.

“Being a finalist in the awards has helped raise our profile at the event,” he says.

Aftermail has also exhibited at various tradeshows, such as Cebit, throughout the year to promote its .Net-based email archiving application, Drury says.

“Many people have seen us at other shows and are beginning to notice us,” says Drury.

Aftermail’s US distributor, NW Tech, which was appointed in February, made use of the Microsoft event to recruit resellers.

CEO Stuart Maskell says response at the event was extremely positive.

“People here say it is killer-app of the show. It is a product in a space all by itself and offers amazing value,” says Maskell.

“The US is very competitive and resellers are always looking for something unique to take to their clients.”

Aftermail fits the bill as it enables organisations to keep their email archiving compliant with regulations such as the Sarbanes Oxley (SOX) Act, says Maskell.

“SOX has put the fear of God into corporate America,” he says. “SOX requires certain data to be instantly accessible. Aftermail allows users to sift for valuable data from their email.”

The application has also won praise from the top ranks of Microsoft.

Douglas Pratt, global ISV strategy group manager, who until last year was director of the developer group at Microsoft New Zealand, says the Aftermail product stacks up well against other global ISV offerings.

“It is such an innovative product as it turns email into information enterprises can use and allows Exchange to be a really good mail server. Rod is onto a winner. Aftermail has the potential to be great success,” says Pratt.

Drury says the Microsoft award will support Aftermail’s strategy to build its channel in the US and other territories, such as Europe, Australia and Asia.