McAfee refreshes logo and consumer range
- 12 October, 2005 21:00
SPORTING a fresh logo and a new package design, McAfee’s latest consumer security software has arrived.
The company claims it is the first security vendor to release 2006 versions of its retail range, which now includes six point products and a combination suite.
The new line-up was launched in New Zealand by McAfee’s US-based worldwide consumer product manager Gus Maldonado, and Sydney-based Asia-Pacific consumer product manager Monica Kelly.
As home security needs have intensified with the increasing uptake of broadband internet and wireless home networks, McAfee has incorporated the “smarts” of its enterprise products in the new consumer range, says Kelly.
“For years consumers have thought their job is just to install security software and not to keep it updated too,” she says.
To simplify management of the software, automatic updates in the range now take place daily instead of weekly, says Kelly.
Prompter updating is needed as users now face a wider variety of threats, especially as criminal elements now control most malicious internet activity, she says.
The range features a two-layered approach to counter more sophisticated spyware and increasing phishing attacks, says Maldonado.
“We provide protection at both the browser and email client levels,” he says.
This is achieved through new capabilities such as automatic spyware detection and an anti-phishing plug-in for Internet Explorer that identifies known phishing websites.
“It detects and prevents spyware from loading onto the system. Competitor products let spyware load first and then detect and remove it,” says Maldonado.
The 2006 range includes single and three-user versions of McAfee VirusScan, Personal Firewall Plus, AntiSpyware and SpamKiller. These products are combined in McAfee Internet Security Suite.
The company has also launched the retail version of Wireless Home Network Security, which protects home wi-fi networks.
As a special promotion the range is being sold bundled with a 128MB flash drive.
Meanwhile McAfee is working with Softprint Interactive, the distributor for its consumer products, to make the range more attractive for system builders to bundle in their new machines.
“We are looking at ways to find the right mix between meeting their price expectations and the support needs of customers,” says Kelly.
Kelly says the company’s logo has been changed to distinguish it from the old Network Associates design. McAfee changed its name back from Network Associates last year after selling the networking side of its business to refocus on security.