Reseller News

Ingram Micro reassesses retail strategy

INGRAM Micro is looking at aligning its retail group closer to that of its Australian counterpart.

Managing director Tony Butler says such a strategy would better align the group with the way many vendors work.

“We are seeing more instances of retail strategies being run on an Australasian basis rather than in the countries individually,” says Butler.

“For instance, Microsoft’s home products are all headed from Australia.”

The move would also make sense as large retailers such as Harvey Norman and Dick Smith are also Australasian players.

Butler says the company is deciding how to implement a joint retail strategy with Australia, adding this may result in some cross-reporting between the two organisations.

“It is a work in progress at the moment,” he says.

“We have not made any firm decisions on what it means for us yet. We are reviewing what makes sense in how Ingram Micro in Australasia handles retail.”

However, there will continue to be a strong differentiation in strategies for commercial products, he says. “There are definitely two separate markets.”