Reseller News

F5 lands with Mooney

Former Foundry Networks country manager Martin Mooney has been charged with leading F5 Networks in New Zealand.

The application traffic management company has appointed Mooney as country manager and opened an Auckland office to support its growth in the country.

Mooney’s priority is to grow F5’s business in the enterprise and telecommunications sectors while supporting the company’s channel, including distributor Observatory Crest and resellers Datacom and Optimation.

While these companies have done a great job for the company so far, Mooney says F5 could do with more coverage, especially in Auckland.

“Two thirds of the top 200 companies are based in Auckland,” he says.

The company has just appointed Gen-i as a partner to help it grow outside its current stronghold of Wellington, where Observatory Crest and Optimation are based.

“Gen-i gives us good coverage all over New Zealand,” says Mooney.

Mooney plans to work closely with partners to ensure they understand F5’s value proposition and that the company’s products are in the fore of their minds when they talk to customers.

“Partners need consistency, a direct touch and face time. I will make sure it happens for them through marketing, training, certification and seminars,” he says.

Mooney has been in the job for four months, but says the company waited to announce his appointment until he had settled into the new role.

This week’s visit from Jeff Pancottine, the global head of F5’s security business unit, also

provided a good opportunity to launch the local entity.

Pancottine says New Zealand is an important market for F5, and having Mooney on the ground and a local office will further boost the company’s business here.

F5 does not break down its figures by individual countries, but Asia-Pacific, excluding Japan, contributed 12% to the company’s revenues in the last quarter, Pancottine says.

“Asia-Pacific is one of the fastest growing regions for us. We can bring a lot of resources to bear here,” he says.

Apart from a few key accounts in the US, all of F5’s business is through the channel, says Pancottine.

Mooney’s appointment will be followed by that of an engineer in Auckland.