Reseller News

PS3 target of 11 million by 2008

Certain analysts had previously reported Sony's intent to slow down PlayStation 3 production as a means to cut costs, Sony Computer Entertainment has consistently maintained its stance that it plans to do no such thing.

To eliminate all doubt, the company has also recently announced that production of blue lasers, the most vital component of a Blu-ray player, has now reached a rate of 1.7 million per month. With plenty of these lasers to make PlayStation 3 consoles and all of Sony's stand-alone Blu-ray units, SCEI seems content in maximising hardware production in order to reach its shipping target of 11 million PS3 consoles worldwide by April 2008.

"Production problems have now ceased, we're in full production as far as PlayStation 3 is concerned and there's a steady chain of supply in North America, Japan and Europe," said a Sony spokesman.

Although the increased ease of Blu-ray production may look promising for Sony, the company also realises what's important in making the PS3 just as successful as the PS2.

"Ultimately it will come down to content," the Sony spokesman said.

But Sony expounded what it gauges as the most compelling virtues of this next-generation machine.

"What it offers for its price is exceptional value for money -- a quarter of the cost of a PC of similar capability and about the same as a commercial Blu-ray player," the Sony man said.