Reseller News

Lenovo recruits staff to support channel

Lenovo has boosted its local channel support team with the addition of two people.

The PC vendor appointed Adam Platt as account executive responsible for large enterprise and medium sized customers in the upper North Island and Blair Loveridge as reseller account manager last month.

They are both based in Auckland.

Country manger Dean Butchers says the additions will strengthen the company’s channel relationships. “These are two very competent guys who will help increase our presence and engagement with the channel community.”

Platt joins Lenovo from running his own business outside of the technology industry. However, he has years of industry experience gained at companies such as CA, says Butchers. “He has worked in account management and business development for many years and brings business expertise and knowledge to the role.”

Loveridge has a channel background and has worked in account and sales management roles at Computerland, Gen-i and Integral.

They join James Arnold who was appointed late last year as Auckland-based distribution channel manager, responsible for relationships with Lenovo’s distributors Ingram Micro and Cellnet.

But Butchers does not reveal how many employees the company now has in New Zealand. “The reason is that we have dedicated New Zealand resources in centres of excellence in various other countries.”

These centres focus on specific functions, such as logistics, procurement, manufacturing and marketing, which are performed for several different countries, says Butchers.

“This is part of our CEO William Amelio’s ‘global sourcing’ strategy of having functions reside where they make most sense. The objective is to drive the utmost efficiencies on behalf of business partners and customers.”

Meanwhile, Butchers says partners can look forward to several strategic briefings and incentive programmes this year.

Earlier this month, a number of local partners attended a briefing on product strategy and trends with Matt Kohut, Lenovo’s worldwide competitive analyst, in Sydney.

“This was an opportunity for our partners to hear a member of our senior team talk about what Lenovo is focussed on in terms of its partner model,” says Butchers.

The company will also hold its regional Partner Connections conference again this year. Last year’s inaugural event was well attended by local resellers, says Butchers.

In addition, Lenovo hosted local partners at the Australian Open in Melbourne in January. “We were a sponsor at the tennis and had the opportunity to host some partners there,” says Butchers.

It is currently running a promotional campaign for partners to attend the Australian Formula One in March, while Lenovo’s most successful Legends partners will travel to Kruger National Park, South Africa in May where they will stay in a private lodge.