Reseller News

Dunbar exits Cellnet

Cellnet New Zealand general manager John Dunbar has left the company, and will not be replaced with the local management team now reporting directly to Australian managing director Stephen Harrison.

Chief operating officer Rob Buckman now leads the local office, and along with national sales manager Peter Young and marketing manager Dave Clark reports to Harrison.

Dunbar says the impending end of its contract with Telecom in New Zealand was the main reason for his departure, along with Cellnet's choice to have a managing director in Australia and run the company from there.

"I was very involved with the Telecom side of the business. The company needed to change with that big piece of the business going."

He says it was an amicable separation and he has no current employment plans.

Buckman says Cellnet sees opportunities for growth amid the restructure. He adds the end of its current distribution and supply agreement with Telecom means the company can expand its GSM mobile accessories business.

"The Telecom contract was a wonderful thing for the company to have. That's gone. We actually see opportunity for the company now to expand into that GSM channel, without being seen as a Telecom partner," Buckman says.

Harrison and Buckman say Cellnet New Zealand wants to increasingly leverage off its business across the Tasman. "There is considerable business we do with IT vendors in Australia that we don’t yet have a presence with in New Zealand, and we’ll be looking to extend these relationships, capitalising on the opportunities in the SME market,” says Harrison.

The company says its recent appointment as a distributor by memory vendor Sandisk is an example of such leverage.

IT Wholesale and Cellect took on their parent company Cellnet's name last June. Dunbar became head of the divisions in February 2006, after leaving distributor Ingram Micro where he was managing director and then head of OEM and sales.

Cellnet issued a statement in Australia last month saying the group's annual revenue could fall about AUD$148 million as a result of the loss of the Telecom agreement.