Reseller News

Vista upgrade on Powermate targets business

Following a surge of interest from small businesses in New Zealand and Australia, NEC has launched a business version of one of its most popular computers.

The company has developed a version of the Powermate P5000 series all-in-one PC, which runs the Business edition of Windows Vista.

NEC Australasia marketing manager Darren Brain says the P5000 series was originally developed as a consumer product, but when it was launched in Australia and New Zealand last year, many small businesses took an interest in it. “People were talking to us about potential call centre or point-of-sale application – and even for digital signage in fashion or retail outlets.”

The new version, the P5040, features the same hardware as NEC’s recently upgraded P5030 all-in-one PC, but runs Vista Business.

It will be sold only through commercial resellers and not retail outlets, says Brain. “It gives our commercial resellers a point-of-difference against our retailers – they are not directly selling the same model against each other.”

NEC will target small to medium sized businesses with the product and will not actively promote it to larger enterprises, says Brain. “We would also like to think there is an opportunity in the education industry – it is an all-in-one machine and with Vista Business it has domain networking capability, so it is ideal for that market.”

The Powermate all-in-one is one of NEC’s best selling PCs in Japan and has been a bigger seller here than across the Tasman says Brain, adding he hopes to replicate the consumer success of the P5000 series in the commercial space.

The P5040 has an RRP of $1999 excluding GST and is available through sole NEC distributor Renaissance Brands.

It features a 1.9 GHz AMD Turion 64 processor, 2 GB of DDR2 memory, a 250 GB hard drive and a 17-inch display.