Reseller News

Sun growth fund boost for partners

Sun Microsystems partners have had further benefits added to the company's Partner Growth Fund (PGF). The PGF provides funding for partners to buy equipment. New benefits will include a demonstration equipment component and a demand generation programme, which will enable partners to reach out to new customers and drive business. An Asia Pacific-wide online tool has also been created that gives the channel a programme architecture to manage all transactions and approvals, as well as the resources available to them.

In a statement, Sun Microsystems senior vice president Lionel Lim says the investment in partners has strongly contributed to Sun's growth and success in the local marketplace.

“With the Partner Growth Fund, Sun will allocate approximately 70 percent of our investment in helping partners drive demand and boost volume growth, and around 30 percent in demonstration equipment.”