Reseller News

Skills prove elusive as Digicor seeks salesperson

  • Chris Bell (Unknown Publication)
  • 24 February, 2009 22:00

Specialist server and storage distributor Digicor is struggling to hire a salesperson with the requisite experience and skills.

In spite of placing an advertisement late last year with online recruitment website Seek, and receiving “hundreds” of CVs from both local applicants and overseas candidates, to date the company has been unable to fill the position, says sales manager Craig Willis.

The plan to hire is the result of a corporate decision that Digicor’s Melbourne head office will take over administrative functions, such as purchasing and procurement, freeing up its single New Zealand and four Australian branches to focus on sales and technical support functions. The change is supported by an internal SAP implementation last year, says Willis. “Sales brings in a revenue stream and grows the business. So does technical because that’s a revenue earner for us, as well.

“You put all your focus into things that are going to generate revenue for you.”

While the internet has taken recruitment global, resulting in international applications for local vacancies, senior and junior salespeople with specialised IT skills are proving elusive; in spite of recent redundancies across the industry. “Although the economy is the way it is, it’s hard to find people with skill-sets and experience in server and storage,” says Willis.

“There are a lot of people out there with general IT skills, but we’re in a fairly specialist area. We had a lot of applicants who were programmers and that sort of thing, but unfortunately not what we need.”

Digicor’s server competitors are HP, IBM and Dell and in storage it competes with EMC, IBM and HP, says Willis.

Its main supplier of server components such as motherboards and chassis is Super Micro, a vendor whose new products will be on the yet-to-be-released Intel Nehalem platform.

Although Willis observed a slowdown in decision-making among customers last year, Digicor hasn’t lost any business; on the contrary, activity has picked up again in recent weeks, he says. In the immediate future, says Willis, the company will begin adding new products from storage array vendor Promise. Chris Bell

Skills shortage no challenge for Ingram Micro

Ingram Micro MD Gary Bigwood says the distributor has just one sales vacancy, for a market/business development manager, and that’s only because an existing staff member is emigrating. Bigwood hasn’t experienced any particular skills shortages and says it was more difficult finding skilled technical staff 12 months ago. “It’s never easy finding really good technically trained staff, but I don’t think it’s as difficult as it perhaps was. On the flipside, we also don’t have a lot of vacancies at the moment.”

Bigwood says he doesn’t anticipate any problems filling the open business development manager role, for which interviews are already underway. “To put it in context, we’ve got 270-odd staff and only a handful of vacancies, so it’s not too much of a challenge.”