Reseller News

Datacraft holds steady with services deals

Datacraft says its local business is performing “pretty well”, thanks to smaller services deals rather than big projects.

Following the opening of the company’s new Auckland office, sales director Simon Gillespie says Datacraft is helping clients reduce operational expenditure, rather than working with them on large projects, which are being put on hold.

“We can work with clients to extend the life of systems they already have,” he says, adding this work takes the form of professional services deals valued at between $20,000 and $50,000.

Datacraft’s local business is “about the middle of the pack” in terms of its performance against the company’s other operations around Asia, says Gillespie. “Indonesia and Singapore are doing very well at the moment and that’s a challenge for us to keep up.”

He says the company is on track to achieve its local revenue targets, but wouldn’t specify what these were. However, he says Datacraft’s revenue is flat.

Well managed companies have an opportunity to gain ground during the recession, he says. “If you have a strong balance sheet and are gaining market share, even if the revenue isn’t growing, that’s a good thing.”

The new Auckland office is at least 50 percent larger than the previous premises, with the company investing $600,000 on the fit out.

Gillespie says it offers a “much nicer environment” for staff, including spaces to hold conversations and meetings, and even to watch television or play fussball. “We focus on staff satisfaction and low turnover,” he says.

The new building houses 90 staff and Datacraft continues to hire, Gillespie says.