Reseller News

New Gen-i logo matches Telecom's

Gen-i has rebranded itself, choosing the same new logo that Telecom adopted last week.

The design is a squiggle-like emblem with the company name beneath, though in Gen-i's case, the name is beside the emblem. Telecom retail head Alan Gourdie told last week that the new logo is “bright and fresh and very different to what one might ordinarily expect from a telecommunications company”.

Gen-i could not be reached for further comment about the re-branding.