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PC market grows in Asia Pacific

The Asia Pacific (excluding Japan) PC market grew 32 per cent year-on-year in the fourth quarter of 2009 according to IDC, a global provider of market intelligence, advisory services, and events for the information technology, telecommunications, and consumer technology markets.

Initially, this market fell by three per cent sequentially but has grown tremendously by beating forecasts by four per cent. The growth was not limited to one region only and about every nation in the entire Asia Pacific experienced double digit year-on-year growth.

Growth in China

China PC market is growing and IDC says portable PCs are the key driver for this emerging economy. In the fourth quarter of 2009, this market was ruled by Lenovo. The growth was experienced the entire year with the region's PC market growing 14 per cent.

This growth was up from nine per cent in 2008 but still less than 22 per cent reported in 2007. Bryan Ma, director of Asia Pacific personal systems research at IDC, said companies are happy to see the market recover and compare this jump to the weak fourth quarter of 2008 that was characterised by poor sales.

Ma said this year, companies will continue seeing growth in the portable PC market and they will make profits in both mature and developing markets. However, commercial budgets will take longer to recover and will slowly make their way up throughout 2010.

Lenovo leads

The competition is tough but Lenovo has been able to beat it each year. Lenovo is closely followed by HP, Dell and Acer. IDC says the Asia Pacific (excluding Japan) PC market will see about 16 per cent growth this year and report an 18 per cent jump in 2011.

"The Singapore PC market came in close to forecasts of 17 per cent year-on-year this quarter," said Reuben Tan, senior manager of Asia Pacific personal systems research at IDC. "At this pace, the country is on track for over 10 per cent growth in 2010 after a more tepid six per cent in 2009."