Reseller News

Dove takes on AF, revamps dealer site

Dove Electronics is now a local distributor for UK-headquartered IT/AV equipment cleaning products company AF.

Auckland branch manager Rick Jansen says the deal was closed at the end of last year after six months of discussions. The products are also supplied locally by Officeline.

AF approached Dove, with Jansen saying the vendor’s approach was good timing due to expansion in the market for screens. He adds AF’s products will also suit retailers among Dove’s customer base that have small in-store stands.

Meanwhile, the distributor has enhanced its dealer website, making the site faster and easier to navigate.

The site improves ability to search for and track stock, with an orders box for partners to track the delivery of products and stock location ‘bubbles’ showing what is in stock in the three main centres. Multiple search strings can now be entered when searching for products.

Deals and links have been added to the home page, with additional product information added to assist with making comparisons.

Search results are now exported in XML format and displayed in an Excel file for simpler importation of prices, descriptions and stock listings for e-commerce sites.

A Kits and Bundles section is also set to be introduced to the home page.