Road warriors campaign extended after targets beaten
- 09 August, 2010 22:00
Microsoft New Zealand confirms it will extend the company’s road warrior campaign, with a new focus on the cloud through to Christmas.
Small and medium business marketing manager Jared Pedersen says the campaign “measured 10 to one from a revenue perspective” and resulted in positive stories from customers who were visited onsite by the ‘warriors’.
“We’re definitely extending the campaign, it has been received very well and we were very pleased with the result,” says Pedersen.
Of the five people hired earlier this year to promote Office 2010, three will continue under the new campaign.
One will be based at distributor Express Data and two at Ingram Micro, with one of the two at Ingram focused on the education market up to secondary school level.
Matt Grant, based at Express Data, was awarded the top performer and therefore the winner of a $10,000 prize, but Pedersen emphasises it was so close that there was no clear standout.
In the first campaign, the road warriors completed 1226 customer visits (exceeding a target of 800) in 33 towns and cities.
They carried out the visits in conjunction with 78 business partners, beating the target of using 50 partners.
The road warrior campaign was highlighted during the vendor’s Worldwide Partner Conference in the US last month as an example of “best practice”, and a way to get resellers involved in working with Office 2010, Pedersen says.