Reseller News

Sonicwall revamps Medallion partner programme

Sonicwall has restructured its Medallion partner programme, saying the channel will be better served at all levels of the market. The programme will offer revenue rebates, sales incentives, new marketing tools and presales support as Sonicwall bids to increase profitability for partners who commit heavily to the vendor.

“Our partners have already demonstrated their commitment to aggressively growing with Sonicwall in the lucrative ANZ market and we want to enable them to have full access to the support and tools necessary to achieve this growth,” says Dean Redman, Sonicwall’s ANZ country manager.

Sonicwall says it has enhanced benefits and growth incentives for approved partners who focus solely on the SMB market, while gold and silver partners focused on the nterprise market will received these benefits along with additional services. These additional benefits include a deal registration programme with extra discounts and presales assitance, lost deal protection, marketing and sales tools via the PartnerLink portal, and technical resources such as systems engineers, with priority for gold and silver level partners.

The company has also recruited Karen Delaney as its ANZ channel manager, to support Medallion programme partners.