Reseller News

Key hires, e-commerce boost Cellnet NZ

Cellnet’s local business says it has been boosted by recent senior staff appointments and the revamp of the company’s trans-Tasman e-commerce platform Webcell.

The trans-Tasman distributor recently forecast its group net profit would reach between NZ$1.8 million and $2.07 million for the half-year ending 31 December, according to a statement posted to the Australian Stock Exchange. This will be an increase of about $500,000 to $700,000 compared to the same time last year, with the distributor saying it had recorded improved sales in July and August and had recently signed new customer contracts across Australia and New Zealand.

The distributor says in the statement that growing sales through an expanded customer base will lead to achieving the result.

New Zealand country manager Dave Clark says the company’s strengths in telecommunications and retail channels have been boosted with the recent appointments of sales manager Paul Ranson, a former national sales manager at First Mobile and business development manager at Vodafone, and retail account manager Luke Johnson, the former Laser Corporation country manager.

“We’ve been on a recruitment drive in recent times and we’ve now got a team in place in senior positions with a large amount of experience in telco and in retail.”

Cellnet is undergoing a local gap analysis to identify opportunities to form new channels and offer more of its “vast portfolio” to existing customers, says Clark.

“It is a case of knowing what product we have that suit our existing customers and what other areas we can grow into.”

The distributor has also enhanced its Webcell e-commerce site, which serves the Australian and New Zealand businesses. The site now allows customers to view stock, and track orders in real time, Clark says.

— additional reporting by Australian Reseller News.