Reseller News

InIn acquires reseller's NZ customer base

Interactive Intelligence says buying Amtel's customer base will help launch its cloud-based communications-as-a-service offering in New Zealand

Interactive Intelligence has acquired the customer support agreements of its New Zealand reseller, Amtel, the company has announced.

According to the vendor, the acquisition will increase the company's presence in the region and give local customers direct access to expanded support services.

Amtel's 24 customers will now directly be served by Interactive Intelligence sales, marketing, support and services organisation in New Zealand.

“This acquisition benefits former Amtel customers by giving them direct access to our local, regional and global support and services staff, which number about 450 worldwide,” says Interactive Intelligence founder and CEO, Donald E. Brown. “At the same time, it will help us launch our cloud-based communications-as-a-service offering in New Zealand.” 

The company plans to expand its Auckland staff to total between eight and 12 employees by the end of the year. It also plans to relocate the office to a larger facility within the next 12 months.

As done in other regions, Interactive Intelligence will continue its “sell-through-partner” strategy throughout the Australia and New Zealand markets, according to CEO. “We remain committed to our reseller channel and will continue to support existing partners in the region, which is in keeping with our combination of a direct and partner distribution model that we’ve operated successfully throughout the world since our founding in 1994,” he says.