Reseller News

A10 and DNA sign distribution deal

New deal includes to expand channel footprint in ANZ

A10 Networks and Digital Networks Australia (DNA) have signed a distribution deal for the Australia and New Zealand markets.

The partnership will allow A10 Networks to grow its network of value added channel partners, and accelerate market penetration, according to the company.

The two companies will jointly implement channel development and marketing programmes focused on recruiting new channel partners and accelerating business growth for existing partners.

"We’re pleased to be appointed as A10 Networks' Value Added Distributor in this region and look forward to offering their full range of Application Networking solutions to our channel partners and clients.  Our new relationship with A10 plays to our key strengths of providing high quality network infrastructure, security and intelligence solutions," says Munsoor Khan, director of DNA. “We plan to work very closely with A10 Networks to generate end user leads for the channel, by running workshops, road shows and raising awareness in the marketplace of what the company has to offer.”

Hayato Koeda, president & CEO for A10 Networks, and VP of South APAC, says that "DNA’s strong channel experience, expertise and high level technical support will allow A10 to accelerate our expansion in the Australian and New Zealand markets". "We are confident that the partnership will be a success, and anticipate rapid and continuing business growth," he adds.