Reseller News

Intel's largest channel event in APAC kicks off

Kicking off Intel's largest and most eagerly awaited annual channel conference in Asia Pacific, Navin Shenoy, Intel's vice president, Sales and Marketing Group and general manager, Asia Pacific, highlighted a strong year of growth in the Asia Pacific channel. "The channel represents 35 percent of our business in Asia Pacific," said Shenoy. "We want to give back to our customers by continuing to deliver the industry's most compelling value propositions for the channel and helping our partners grow their businesses in 2008," he said.

Two global channel chiefs also attended the event, namely Tom Rampone, vice president, Sales and Marketing Group and general manager, Channel Platforms Group, and Steve Dallman, vice president, Sales and Marketing Group and general manager, Reseller Channel Organization. Reinforcing Intel's revolutionary 45nm High-K Transistor technology as the cornerstone of opportunity, the channel chiefs encouraged channel partners to embrace new technologies such as Intel's latest mobile motherboards that extend its channel mobile initiative, and the newly introduced desktop motherboards.

Intel continues to actively work with multinational companies, local and regional OEMs (original equipment manufacturers), the channel and the PC ecosystem at large to promote notebook PC adoption. Energized by the spread of wireless technology and the growing popularity of mobile computing, Dallman rallied the channel to get ready for the next generation Intel Centrino 2 processor technology platform, previously codenamed Montevina and expected to be available in June 2008.