Reseller News

FTC investigating Google-DoubleClick deal

The US Federal Trade Commission is investigating Google's proposed $3.1 billion purchase of DoubleClick.

Google Inc. on Tuesday confirmed that the U.S. Federal Trade Commission is investigating its proposed US$3.1 billion purchase of online advertising seller DoubleClick Inc.

Google, in a statement, said it is confident the FTC will approve the deal. Google issued the statement after press reports that the FTC started an investigation into the deal last week. The investigation comes after privacy groups filed a complaint with the FTC.

An FTC spokesman declined to comment on the investigation, instead referring to the Google statement. The FTC will have no more immediate comments on the investigation, the spokesman said.

Google announced the deal last month. Microsoft Corp. had also pursued DoubleClick, which places online advertising for more than 1,500 clients.

On April 20, the Electronic Privacy Information Center, the Center for Digital Democracy, and the U.S. Public Interest Research Group, filed a complaint with the FTC, asking the agency to block the merger unless it obtained guarantees from Google and DoubleClick that they will protect Internet users' privacy.

The groups want a guarantee that Google will destroy all cookies and other persistent identifiers resulting from Internet searches that could be personally identifiable.