Global smartphone shipment volume to reach decade low

Global smartphone shipment volume to reach decade low

IDC forecasts a 4.7 per cent year-over-year decline in 2023 to 1.15 billion units.

Credit: Photo 136727666 © Dan Rențea |

Predictions for worldwide smartphone shipments have dropped further to reach the lowest volume in a decade in 2023. 

This is according to IDC’s Worldwide Quarterly Mobile Phone Tracker, which forecasts a 4.7 per cent year-over-year decline in 2023, to 1.15 billion units.

This is a downward revision from IDC’s previous forecast of a decline of 3.2 per cent, which it said is driven by a weaker economic outlook and ongoing inflation causing lower consumer demand and longer refresh cycles. 

"Although inventory levels have normalised, the majority of OEMs [original equipment manufacturers] remain extremely cautious in their business planning for the short term, yet again kicking the recovery can down the road," said Nabila Popal, research director with IDC’s Mobility and Consumer Device Trackers. 

Despite the lower forecast, IDC expects the market to recover in 2024 with 4.5 per cent year-over-year growth, followed by growth in the low single digits through the remainder of the forecast, resulting in a five-year compound annual growth rate (CAGR) of 1.7 per cent. 

"While the market will undoubtedly return to growth, longer refresh cycles are tapering the rate of growth over the long run, preventing the total available market from reaching pre-COVID levels,” Popal continued. 

“In such an environment, it is crucial for vendors to strategise to increase their value and focus on channel incentives and promotions to attract consumers and bring them home by providing flexible financing options. 

“As consumers hold onto their devices longer, the bright side is they are willing to pay more, which will in turn help average selling prices to rise for the fourth consecutive year in 2023.”

When looking at operating systems (OS), IDC expects shipments of iOS devices to see 1.1 per cent growth in 2023, reaching an all-time share high of 19.9 per cent.

Meanwhile, Android devices are forecast to decline 6.0 per cent in 2023, indicating that iOS remains more resilient to macro challenges compared to Android, said group vice president of IDC Mobility and Consumer Device Trackers Ryan Reith.

"During a time when the entire market is struggling, it speaks volumes to once again see Apple going the opposite direction," Reith added. 

"Attractive trade-in offers and on-going expansion of 'buy now, pay later' programs have helped the premium segment of the market more than anything, especially in more developed markets.”

Follow Us

Join the newsletter!


Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags IDC



How MSPs can capitalise on integrating AI into existing services

How MSPs can capitalise on integrating AI into existing services

​Given the pace of change, scale of digitalisation and evolution of generative AI, partners must get ahead of the trends to capture the best use of innovative AI solutions to develop new service opportunities. For MSPs, integrating AI capabilities into existing service portfolios can unlock enhancements in key areas including managed hosting, cloud computing and data centre management. This exclusive Reseller News roundtable in association with rhipe, a Crayon company and VMware, focused on how partners can integrate generative AI solutions into existing service offerings and unlocking new revenue streams.

How MSPs can capitalise on integrating AI into existing services
Access4 holds inaugural A/NZ Annual Conference

Access4 holds inaugural A/NZ Annual Conference

​Access4 held its inaugural Annual Conference in Port Douglass, Queensland, for Australia and New Zealand from 9-11 October, hosting partners from across the region with presentations on Access4 product updates, its 2023 Partner of the Year awards and more.

Access4 holds inaugural A/NZ Annual Conference
Show Comments