HP was famously created from the split of the Hewlett-Packard conglomerate, with Hewlett Packard Enterprise, now HPE, being the other part.
The two maintain friendly relations in New Zealand but have no formal relationship any more, though Hill admits a lot of customers find that hard to believe.
That impression may have been reinforced for a time locally because the two businesses continued to share the same Auckland address. HPE has since moved to Commercial Bay.
"There is a shared history and relationships so we collaborate and share ideas and also have shared competitors, but there is no formal go to market agreement, just a willingness to work together."
Like many in tech, Hill was surprised at the unpredictable impact of the pandemic.
"I honestly thought demand was going to drop off a cliff during lockdown and we've seen the opposite as a lot of people have," he said.
The lockdowns cemented a trend that was already advancing - towards one device per person instead of one per household.
Hill has one bugbear in the enterprise market, when customers automatically clear any preinstalled software that he says potentially added significant value, especially in cyber security protection.
SureClick, for example, opens a virtual machine and if it detects any malware, it shuts it down.
"I really encourage people to have a look at that before they delete," he said. "Maybe consider including it back in your image, especially as cyber security become a bigger threat.
"Phishing is the number one threat and this is a way to help stop those attacks having an impact on the organisation."
Another piece of software, TechPulse, helps to provide better analytics on performance and how people use devices.
TechPulse monitors what’s happening across an entire fleet, aggregating and comparing performance and usage to big data analytics of millions of users.
An organisation may be experiencing a lot of blue screens, for instance, and not realise there is a problem because users reboot rather than report the issue to IT.
"Then a whole lot of users get a better experience," Hill said. "It also helps to decide who needs an upgrade, What apps are redlining and what accessories are attached for asset tracking."
That's all data that can help make the end user experience better and more productive.
Looking ahead, Hill sees huge opportunities in "digital manufacturing" using new 3D printing technologies, including printing in metal.
Hill said that created an opportunity to bring high value manufacturing jobs back to New Zealand. In such "additive manufacturing" scale isn’t as important, but barriers remained.
"To enter that market, some businesses don’t have the free capital so we need to find a better way to get them in and make New Zealand a hub of the South Pacific."
It isn't just the printing either, but the design, the software and the ecosystem that develops around that.
"It's fast growing and will eat away gradually at traditional manufacturers," Hill said.
"Once you know 3D printing exists you start to see all sorts of applications for it. That’s what excites me about it.
"My fear is New Zealand won’t have done the work to maximise that. There is lots of work to be done in terms of education and investment."
HP saw and demonstrated how the technology could be pushed beyond perceived limits during the America's Cup, working with Team New Zealand.
Large material companies such as BASF are also pushing the envelope, creating new materials that meet industrial specifications, such as fire retardant material for use in the airline industry and the ability to print with metals.