Menu
AMD admits to neglecting budget chips during the ongoing silicon shortage

AMD admits to neglecting budget chips during the ongoing silicon shortage

Duh, but d'oh.

Lisa Su (AMD)

Lisa Su (AMD)

Credit: AMD

During a J.P. Morgan conference this week, AMD CEO Lisa Su has admitted what we all knew was happening anyway: Amidst a crippling industry-wide silicon shortage, AMD is prioritising supplies of higher-end (and thus higher margin) CPUs and graphics cards.

When J.P. Morgan’s Harlan Sur asked if the company could be shipping more if it had more fabrication capacity available, Su (partly) replied that “I think like most of the semiconductor companies, we would say that demand exceeds supply. That’s certainly true...There is some compute that we’re leaving under serviced.

"I would say—particularly, if you look at some of the segments in the PC market, sort of the lower end of the PC market, we have prioritised some of the higher-end commercial SKUs and gaming SKUs and those kinds of things," she added.

It’s a tacit admission but not a surprising one. AMD’s kick-ass Ryzen 5000 desktop CPUs launched all the way back in November yet still suffer from availability issues, and there aren’t even any affordable Ryzen 3 processors announced (much less shipping) yet.

AMD also started with an enthusiast focus on the GPU side of things. The company’s new RDNA 2-based Radeon 6000-series graphics cards include the $1,000-plus Radeon RX 6900 XT, but the most modest current GPU available is the $380 Radeon RX 6700 XT—well above the $250 or so segment widely considered to be the mainstream market. We called it “a good GPU that—understandably—costs too much” given the current GPU drought.

On the plus side, you’ve been able to buy those high-end Ryzen 5000 CPUs more frequently in recent weeks, and AMD already teased a lower-end Ryzen 3 APU with onboard Radeon graphics for later this year. Su also said that “I do believe that you will see more and more capacity come online as we go through the next couple of quarters.”

Fingers crossed. For now, however, budget PC builders are much better off going with an Intel 10th- or 11th-gen Core processor, as our guide to the best gaming CPUs advises—a stunning reversal of the norm for the past decade or so.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AMD

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Show Comments