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Kiwi partners ponder what a new AWS CEO will mean for the channel

Kiwi partners ponder what a new AWS CEO will mean for the channel

Some things might change, others may stay the same.

Andy Jassy (AWS)

Andy Jassy (AWS)

Credit: AWS

From a partner perspective, Jenkins said he would expect AWS’ new leader to continue to focus on a lean approach to continued innovation, following Amazon’s entrenched “Always day 1” mantra.

Although he concedes that the channel may see some changes, such as potential shifts in go-to-market strategy, particularly where strengthening the partner ecosystem would round out elements of the vendor’s customer engagements, as opposed to typical direct AWS-led professional services led engagements.  

“This, coupled with continued investment in the ecosystem of complimentary technology partners, will accelerate growth into complex heterogeneous enterprises,” Jenkins said.  

Mike Jenkins (The Instillery)Credit: The Instillery
Mike Jenkins (The Instillery)

Potential upcoming changes to AWS’ strategy locally and globally notwithstanding, Jenkins is in no doubt that it has been Jassy’s singular leadership of the cloud vendor thus far that has helped to get it to where it is today.  

“Andy has led with such strong conviction and intent. He often spoke about the art of invention and reinvention,” Jenkins said. “And has been ruthless in his execution.

“It's my belief that Jassey is one of the most powerful leaders not just within the cloud and tech sector but in the world of business. He seems to have a unique ability to connect and collaborate with global world and private sector business leaders too,” he said.  

Jenkins and the Instillery team have a fair bit of AWS experience to draw upon, having been a partner of the vendor for several years, and it’s clear that Jassy’s approach has helped to cement the channel as a core factor in AWS’ success.

"He has been a massive champion for AWS’ commitment to channel partners and the evolution of the partner ecosystem,” Jenkins said.

Given Jassy’s history as the visionary leader behind AWS, Jenkins has no doubt he will bring his knack for innovation and business development to his new role heading up Amazon, stamping his own signature on the company as he steps out from behind the shadow of Bezos.  

As for the next CEO of AWS, although it may be too early to guess at a final contender, there are certainly a few worthy suitors, with Jenkins noting the that the likes Matt Garman, current vice president of sales and marketing for AWS, and Peter DeSantis, senior vice president of AWS global infrastructure and customer support, might ultimately battle it out.

That said, although Amazon prides itself on promotion from within, the next AWS CEO could come from somewhere else entirely.

"With Andy running the Amazon business and Jeff seemingly keeping fingers in the pie for ‘special projects’ I would not be surprised to see a high profile external candidate be drafted in as CEO to oversee the evolution of the AWS business in what is such an important time for both the company and its impact of the world,” Jenkins said. 


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Tags AWSJohn TaylorAndy JassyThe InstilleryMike JenkinsConsegna

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