Customers and prospects had been asking about accelerating their work from home initiatives, but that was not as simple as giving employees a phone or a laptop and getting them up and running.
"There’s a great deal of work that’s required to ensure that the applications and technologies teams are accessing work as seamlessly as they do in the office," Kerr said.
"We’re seeing these types of customers move to the cloud very quickly but there is also a key need to do comprehensive planning to make sure it is done right – and I believe this is the missing link."
Many organisations don’t have the resources they need to ensure that immediately available so they are looking to technology partners like Rackspace to help.
Building a local team
Hiring has been one priority for the market entry, with Kerr pointing to Matt House joining Rackspace's local team as business development manager as a recent example.
"He’s an excellent asset to our business," Kerr said. "He is extremely well respected in the local market and has a very deep understanding of cloud and the opportunity cloud presents for organisations today.
"He's had the opportunity to get up to speed on Rackspace and its offerings while working remotely and has hit the ground running.
"There’s no shortage of leads and opportunities that we’ve got coming through the business, whether it’s from a the fantastic marketing engine we’ve got or whether it’s a new business leads from existing relationships and existing customers," he added.
COVID is accelerating the shift to the cloud and customers and prospects are now realising they need to control and optimise these environments.
"For us as their partner, what this means is that we need to understand what we’re trying to achieve collectively and to provide sound advice on navigating their move," Kerr said.
"We’re also seeing a lot of customers reviewing how they can move applications to SaaS [software-as-a-service] or other PaaS [platform-as-a-service] platforms.
"They need to be really considered in their approach as this type of decision-making requires bringing the business units, leadership and technology teams together and solidifying what the business actually needs."