Menu
New products anticipated as Apple flags special event

New products anticipated as Apple flags special event

The iPhone maker's typically cryptic invitation for media read: "Time flies."

Credit: Dreamstime

Apple has scheduled a special event for 15 September, with fans and investors expecting a refresh in the lineup of some of the company's core products.

While Apple uses its September events to showcase its most important products, new versions of iPhone handsets might still take time as the company in July had flagged a delay of a few weeks from the usual timeline.

Other products usually unveiled in September include new versions of Apple Watch and iPad.

The event will be streamed on the company's website from its campus in Cupertino, California, Apple said, without providing further details. The iPhone maker's typically cryptic invitation for media read: "Time flies."

Apple, known for splashy launches packed with hundreds of journalists at its campus, would be forced to tone down some of the excitement this year with the event running virtually for the first time due to COVID-19.

Apple's marketing chief tweeted a video teaser, with the launch date appearing in augmented reality format, hinting at a 3D element to the event.

"I wouldn't count on the iPhone 12 being part of any unveiling. With so much hype around the expected 5G capability, timing will be everything and this delay could prove a big issue for Apple," Investing.com analyst Haris Anwar said.

Analysts have suggested that Apple is likely to schedule a separate event later for the launch of new versions of iPhone.

"If they're unable to launch in October, then it could seriously hurt sales in the crucial holiday season, where many will be looking to replace their phones with newer models," Anwar added.

(Reporting by Munsif Vengattil in Bengaluru and Stephen Nellis in San Francisco; Editing by Bernard Orr, Maju Samuel and Shailesh Kuber)


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags Apple

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments