Menu
8x8 brings new channel program to A/NZ

8x8 brings new channel program to A/NZ

Improves access to entry with authorised tier

Michelle Marlan, senior manager channel and alliances, 8x8

Michelle Marlan, senior manager channel and alliances, 8x8

Credit: Ashley Mar

Unified communications provider 8x8 has rolled its new partner program in Australia and New Zealand.

The new program brings together all the vendor’s previous channel initiatives under one umbrella and targets master agents, sub agents, as well as resellers.

Previously, 8x8’s work with the channel was ad hoc and on a case-by-case basis based on the needs of  partners, the vendor explained. 

The new program however combines all of 8x8s’s marketing resources and tools into the one platform, as well as provides partners with demand generation support and managed marketing services. 

In addition to this, 8x8 partners will have access to sales enablement and sales operation support. 

Now partners will be categorised in the performance-based tiers of: Platinum, Gold, Silver and Authorised Partner. 

“The 8x8 Open Channel Program ensures that every member of 8x8’s channel community, have the necessary resources to thrive,” the vendor said. 

“The partner program offers tiered levels of dedicated resources for lead generation and conversion, as well as highly customisable, white-gloved marketing campaigns to reach prospects.”

In A/NZ, the channel has been led by Michelle Marlan since last year, after she replaced her  short-lived predecessor Steve Shaw.

Marlan teased the new program to ARN at the start of this year, saying at the time: “We want our channel partners to be the best they can be, by partnering with us. This takes thought and dedication to construct meaningful programs.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags AustraliaNew Zealand8x8Michelle Marlan

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments