Menu
IBM, Adobe and Red Hat team up on tech for regulated entities

IBM, Adobe and Red Hat team up on tech for regulated entities

Adobe, IBM and Red Hat aim to enable brands to manage and deliver their content and assets within any hybrid cloud environment

Credit: Dreamstime

Adobe, Red Hat and IBM have struck a strategic partnership up to make marketing software easier to use for banks that face strict controls on how customer data must be handled.

The intent of the partnership is to enable companies to deliver more personalised experiences across the customer journey, driving improved engagement, profitability and loyalty.

Specifically, Adobe, IBM and Red Hat aim to enable brands to manage and deliver their content and assets within any hybrid cloud environment, from multiple public clouds to on-premise data centers.

Banks handle sensitive customer data that is tightly regulated by governments, and simple functions on other websites -- such as presenting a form to collect customer data -- become more complex when building web pages for functions such as mortgage applications.

The plan is for Adobe's software to run in IBM's cloud system that has received regulatory approval for use by banks, the companies said, which will lead to more banking functions becoming totally digital over time.

"Even now, for mortgage applications, for example, some of it is on paper, some of it is online," Anil Chakravarthy, general manager of digital experience for Adobe, said in an interview.

"The possibility of being able to handle all of that sensitive data 100 per cent digitally, that's the possibility that this opens up."

IBM will also be able to connect the cloud-based system to a bank's internal stores of customer data, which "gives them much more flexibility to pick and choose on the data that they might put into a marketing campaign," Bridget van Kralingen, senior vice president for IBM Global Markets, also said.

(Reporting by Stephen Nellis in San Francisco; Editing by Edwina Gibbs; with ARN Staff)


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags adobeRed Hat

Events

Featured

Slideshows

Channel kicks 2021 into gear as After Hours returns to Auckland

Channel kicks 2021 into gear as After Hours returns to Auckland

After Hours made a welcome return to the channel social calendar with a bumper crowd of partners, distributors and vendors descending on The Pantry at Park Hyatt in Auckland to kick-start 2021.

Channel kicks 2021 into gear as After Hours returns to Auckland
The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Show Comments