Menu
Bufferzone seeks out A/NZ partners following regional launch

Bufferzone seeks out A/NZ partners following regional launch

Greg Wyman appointed to drive the regional expansion

Credit: Dreamstime

Israel-based security vendor Bufferzone Security has launched in Australia and New Zealand and is looking to increase its local managed service provider (MSP) and reseller network.

The A/NZ arm of the virtual container-based security vendor will be led by Greg Wyman, who previously brought StorageCraft, Veritas and Brocade to the region, as well as ioFabric in Asia Pacific.

Wyman, who is also the Asia Pacific vice president of A51 Software, said the vendor is currently looking for partner agreements while regional distribution deals are being finalised.

“What we've done with Bufferzone is we've really adapted our go to market program to minimise the barriers to entry for our partners to sell to their customers and, as I call it, make it easy for our partners to sell,” Wyman said.

He said he is in the final stages of packaging the technology to resellers and MSPs, with plans to offer the vendor's service on a monthly subscription basis.

“The number one goal today is to onboard a couple of partners, work with them and make sure that our go to market is successful,” Wyman said.

Following this, he claimed that he would then work with Bufferzone’s initial partners to then flesh out a partner program that is “genuinely in favour of the partner, as opposed to in favour of the vendor”, citing his past experience in the region.

“What I've historically done is with the early partners that we engage with, we work really closely with them to develop a partner program that really suits them, and therefore, all the other partners in Australia,” he said.

“Instead of us saying to resellers and MSPs, ‘This is what we're doing,’ we'd actually rather them tell us what in today's day and age, what they want to see from us to deliver the best value to them.”


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags BUFFERZONE

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments