Menu
Google opens up Glass Enterprise Edition 2 for direct purchases through resellers

Google opens up Glass Enterprise Edition 2 for direct purchases through resellers

Developers will be allowed to buy the smartglasses individually as Google looks to build business demand

Credit: Google

Having launched a revamped version of its Glass Enterprise Edition last May, Google now wants to spur wider usage of its smartglasses among businesses. It has now made the device available for developers to buy directly through its hardware resellers for US$999.

The first iteration of Glass, launched in 2013, was aimed at consumers. But it proved to be a flop amid criticism over the device’s power needs and concerns about the ability to record other people without their consent.

Google next targeted the technology for business use where hands-free computing is advantageous, such as in manufacturing. It unveiled the first Glass Enterprise Edition in 2017, as Glass graduated from Alphabet’s ‘X’ division to a fully fledged product due to demand for wearables in the workplace, Google said.

This was followed by an updated version in 2019, featuring a faster processor, larger battery and USB-C connection. The Glass Enterprise Edition 2 was priced starting at $999, though pricing was subject to customisation and support upon consultation with Google partners selling the devices.

On Tuesday, Google announced an option to buy individual devices through hardware partners, including CDWMobile Advance and SHI.

The idea is to make it easier for developers to test the smartglasses – which run on Android – within their organisation. Google has also shared new open source tools and code samples, such as examples of UI components, to help developers get started with building their own apps for Glass.

Credit: Google

“We’re excited to see what kinds of new experiences and solutions developers will make for Glass to shape the future of work,” said Jay Kothari, project lead at Glass.

“Opening up the Glass Enterprise Edition means that Google wants to broaden the types of applications that can use it and increase the user base,” said Anshel Sag, an analyst at Moor Insights & Strategy.

“While it is unclear what Google’s long-term strategy is, it is clear they learned some lessons from the first Google Glass flop,” Sag said.

Although augmented and mixed reality systems have yet to gain much traction with consumers, Google is one of a number of companies targeting smartglasses at the enterprise. It competes with others such as Vuzix and Epson, which also provide lightweight AR smartglasses, while Microsoft targets workers with its heavier, more powerful – and pricier – HoloLens 2.

“Right now, the developers and hardware vendors are heavily focused on enterprise and I don't see that changing drastically in 2020,” said Sag.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags GoogleGoogle Glass

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments