Menu
Has Microsoft Dynamics finally come of age?

Has Microsoft Dynamics finally come of age?

Well at least one Gartner analyst thinks so.

Credit: Microsoft

More than three years after the launch of Dynamics 365, Microsoft’s combined customer relationship management (CRM) and enterprise resource planning (ERP) suite has finally come of age, according to Gartner senior director analyst Julian Poulter.

When Dynamics 365 was launched in 2016, it was branded by some as a challenger to the likes of Salesforce, while Microsoft corporate vice president, cloud and enterprise, Takeshi Numoto, suggested the release saw the company “taking the first step to bring our customers new, modern, enterprise-ready intelligent business apps”.

Fast forward three years or so, however, and although Dynamics is without doubt considered a “mature” product that has indeed been very successful for Microsoft as a competitor to Salesforce, while it is regarded as a suite, it has not been a fully functioned suite, according to Poulter, until now. 

“A full suite would typically contain sales, service, marketing and commerce as a minimum, especially form a mega vendor,” Poulter said in a blog post. “As a mega vendor and provider of a CRM suite it was always surprising that Microsoft did not have a full offering.

“Announced in November 2019 was the availability of an e-commerce function for Dynamics. After adding Marketing [two] years ago, Dynamics could now be considered a full suite with sales, marketing service and now commerce,” he said.

The comments come after Pouter attended a Microsoft Analysts day in Paris and a couple of months after Microsoft revealed it had expanded its Dynamics 365 service with new online commerce and retail store management capabilities, among other features.

For Poulter, the additional functionality Microsoft brought into its Dynamics 365 offering with new features like Dynamics 365 Commerce, Dynamics 365 Connected Store and Dynamics 365 Fraud Protection marked a new chapter for the product suite. 

“Microsoft looked internally and decided to productionise its own homegrown e-commerce facility – Microsoft just happens to be one of the worlds largest e-commerce users,” Poulter said. “All of its own software and hardware products are sold through this homegrown platform, which is also now part of Dynamics. 

“Scalability should not be an issue but it will be interesting to see in due course if this solution works for smaller enterprises and how well it’s integrated with the rest of dynamics,” he said. 

Broadly, Poulter notes that while Microsoft has a “full” suite, it is still a “bit light” on some functionality compared to Salesforce and, particularly, Oracle, as well as SAP. 

That said, Poulter concedes that Dynamics has, in the past two years, significantly built out the functionality provided in its offering. 

“If this is taken in conjunction with the fact that rather than an integrated suite (of acquired products), it’s more of a single uniform platform and data model,” said Poulter.

“In addition a  strong ecosystem of apps and partners, as well as Azure, ensure its a compelling proposition,” he added.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags salesforceMicrosoft DynamicsJulian Poulter

Featured

Slideshows

Reseller News Platinum Club celebrates leading partners in 2019

Reseller News Platinum Club celebrates leading partners in 2019

The leading players of the New Zealand channel came together to celebrate a year of achievement at the annual Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months.

Reseller News Platinum Club celebrates leading partners in 2019
Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosted its second annual alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers. Photos by Gino Demeer.

Reseller News hosts alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Show Comments