Menu
New Zealand chasing only Japan as fibre adoption surges

New Zealand chasing only Japan as fibre adoption surges

New Zealand has second highest fibre adoption rate, analyst firm IDC reports

A fibre adoption surge has put NZ in second place globally, according to IDC.

A fibre adoption surge has put NZ in second place globally, according to IDC.

Credit: Photo 38495151 © Fernando Cortés - Dreamstime.com

Fibre adoption in New Zealand grew by a third year-on-year in 2019, with 44 per cent of consumers now primarily accessing the internet that way.

New Zealand’s adoption rate is also now more than double the average worldwide rate of 20 per cent, second only to Japan, according to analyst firm IDC’s ConsumerScape 360 Survey.

Despite the worldwide average remaining the same as it was in 2018, consumer adoption in New Zealand moved from 33 per cent to 44 per cent.

More consumers than the worldwide average adopted video and audio streaming and cloud storage services with fibre users especially likely to pay for these.

Richard Xu, associate market analyst at IDC, says this high adoption suggests that the average New Zealand consumer is placing more value in the quality of their internet connections. 

“New Zealand’s leading rates of fibre and paid digital service adoption highlights our nation’s high level of digital fluency," Xu said. 

"It reinforces the notion that New Zealand consumers are increasingly valuing rich content in their digital lifestyles, preferring fast fibre internet connections to run said content,” says Xu.

The Government's objective through its fibre and wireless rollouts is to bring improved broadband to 99.8 per cent of New Zealand's population by 2023. 

With 78 per cent of New Zealanders now with access to Ultrafast Broadband, the first stage of the build is close to completion. Local fibre company Chorus on track to finish its portion before the end of the year. 

“Fibre is by far the fastest type of residential internet connection in New Zealand at the moment, but mobile tethering and fixed wireless are viable alternatives," Xu said.

"With Spark and Vodafone launching 5G networks in 2019, IDC expects to see these retailers start to offer faster fixed wireless broadband and mobile data plans in urban areas as the speed and capacity on their networks improve."

Improved mobile connectivity will better equip consumers to adopt smarter devices and potentially have less reliance on a fixed connection, he said, enabling activities such as remote working.

This poses a challenge to traditional network cable wholesalers which will need to clearly define the strengths of their established products or develop new innovative products to meet customer demand.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags IDCresearchstreamingfibreUFBUltrafst Broadband

Featured

Slideshows

Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Malwarebytes shoots the breeze with channel, prospects

Malwarebytes shoots the breeze with channel, prospects

A Kumeu, Auckland, winery was the venue for a Malwarebytes event for partner and prospect MSPs - with some straight shooting on the side. The half-day getaway, which featured an archery competition, lunch and wine-tasting aimed at bringing Malwarebytes' local New Zealand and top and prospective MSP partners together to celebrate recent local successes, and discuss the current state of malware in New Zealand. This was also a unique opportunity for local MSPs to learn about how they can get the most out of Malwarebytes' MSP program and offering, as more Kiwi businesses are targeted by malware.

Malwarebytes shoots the breeze with channel, prospects
Show Comments