Analysts have credited Samsung with receiving a boost from US sanctions on Huawei that effectively bar US firms from supplying the Chinese competitor.
The analysis comes as Samsung reports strong sales of its Galaxy Note 10 smartphone series are limiting forecast profit falls at the South Korean tech giant, raising hopes it is getting back on a growth track after years of moribund sales.
Samsung, the world's largest smartphone maker, is powering ahead with the launch of 5G phones and US$2,000 foldable handsets as it heats up competition with rivals Apple and China's Huawei following a battery explosion scandal in 2017 that hurt sales.
Analysts said the strategy may be paying off as the company on Tuesday flagged a smaller-than-expected fall in third quarter operating profit, saying at the same time that sales of the Note 10 both at home and in Europe had been strong since the 23 August launch.
There are also early signs that the global memory chip business, a key driver of Samsung's profit, will stabilise next year after prices were eroded by a weak global economy and slower spending by key data centre customers.
"With its foldable smartphone that no other competitors have yet launched, Samsung will likely lead the high-end smartphone market as it would mass produce foldable smartphones next year," said Song Myung-sup, an analyst at HI Investment & Securities.
"Also, a growing number of data centre customers are ordering more memory chips ... possibly slowing down the drop in prices," Song added.
Samsung said it has sold more than one million of the 5G Note 10 handsets in South Korea, making it the company's fastest selling flagship model at home, and sales in Europe were also strong.
According to analysts, one of the other factors driving Samsung’s performance is the ongoing Huawei ban by the US government.
Jene Park, a senior analyst at market tracker Counterpoint Research, said Samsung was also moving in on Huawei at the lower end of the market in Europe and Latin America.
Huawei's new high-end Mate 30 smartphones are being shipped to Europe this month, but the sanctions mean the product lacks access to a licensed version of Google’s Android operating system, as well as mobile services that include its Play Store and popular apps like Gmail, Youtube or Maps.
Huawei's woes also present problems for Samsung as the as the world's biggest semiconductor firm by revenue, with the Chinese firm a major buyer of its memory chips.
Some analysts are more cautious about the outlook for the global memory chip business, which remains clouded by US-Sino trade conflict and provides two thirds of Samsung's profit.
Samsung's profit has been slumping every quarter since the year-end holiday quarter last year and is expected to fall again in the current quarter year-on-year.
(Reporting by Ju-min Park and Heekyong Yang; Editing by Jane Wardell)