Menu
Comsmart rebranded to reflect roll-up into Optic Security Group

Comsmart rebranded to reflect roll-up into Optic Security Group

New name Optic Digital reflects continuity of services under new ownership

Jason Cherrington (Optic Security Group)

Jason Cherrington (Optic Security Group)

Credit: Supplied

Wellington based IT services provider Comsmart has rebranded as Optic Digital following the roll-up of six A/NZ security-focused companies last December.

The change was made to reflect the slightly different role Comsmart plays as part of that new Optic Security Group.

Locally, the roll-up saw Optic Security buy Auckland-based physical security company Fortlock, which had earlier acquired Comsmart, as well as Wellington-based Circuit Systems and Auckland's SSL.

The rebranded company will continue to provide IT and consulting services, said Matthew Evetts, general manager at Optic Digital.

“The change will help our customers, current and future, easily identify how we fit into the wider IT community, including the critical information security services we offer as part of the Optic Security Group.”

As a division of the Optic Security Group, Optic Digital will specialise in project and change delivery, and IT service delivery capability, including consulting, project management, business analysis, architecture, and engineering. 

It also provides managed services, support, and service desk functionality; along with procurement services and expertise in a wide range of technologies from the likes of Microsoft, IBM, EMC, CISCO, Linksys, and McAfee. 

It also provides IaaS and other cloud solutions – using both private and public clouds.

Jason Cherrington, Optic Security Group’s CEO, said the re-brand was a natural step towards the group’s goal of providing an end-to-end range of IT and physical and information security solutions. 

“Since its acquisition in late 2018, Comsmart has provided the Optic Security Group with a strategic IT services capability, and I’m delighted that the team is now delivering an enhanced range of services as Optic Digital.”

Optic Digital’s new branding includes the by-line "Consult, Resource, IT", reflecting the company’s traditional service offerings while also "giving a nod to the future". 

The new identity captured the company’s ability to provide consulting and professional IT services across a broad range of domains, including networking, engineering, management, architecture, analysis, development, testing, and cyber, it said in a company blog post.

Optic Digital has offices in Wellington and Auckland, and recently moved into new Wellington premises in Lambton Quay.

Optic Security Group is an independent, converged physical, IT and information security solutions provider in Australia and New Zealand. 

The Group combined six physical security and IT professional service providers from both sides of the Tasman with 200 staff across 10 locations from Darwin to Christchurch and combined revenues in excess of $100 million.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags CloudMSPscomsmartOptic Security GroupOptic Digital

Brand Post

How to become the best IT MSP

This article provides guidance for managed service providers (MSPs) that want to grow their business. It is also useful for any IT service provider looking to move from the break-fix model to managed IT services.

Featured

Slideshows

Reseller News Platinum Club celebrates leading partners in 2019

Reseller News Platinum Club celebrates leading partners in 2019

The leading players of the New Zealand channel came together to celebrate a year of achievement at the annual Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months.

Reseller News Platinum Club celebrates leading partners in 2019
Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosted its second annual alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers. Photos by Gino Demeer.

Reseller News hosts alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Show Comments