Adobe has appointed Colin Rebairo as New Zealand country manager, reporting to Scott Dawes, ANZ enterprise sales director.
Rebairo, who brings over 20 years of experience in business transformation as well as CX and marketing automation to the role, has been charged with building and guiding the New Zealand team to provide the tools local businesses need to design and deliver compelling digital experiences, Adobe said.
"To join Adobe at this time and forge a team on the ground who can help New Zealand organisations fully understand the true cost-effective power of Adobe’s global leading software is extremely exciting," Rebairo said.
"I’m also looking forward to supporting our partner eco-system who are instrumental to our NZ customers realising the successes seen by so many of Adobe’s customers around the world."
Rebairo was previously an executive leader of New Zealand-based Davanti's marketing automation and customer intelligence practice. Davanti was sold earlier this month to Dentsu Aegis Network.
The appointment comes after over 4000 people gathered in Sydney at the Adobe Symposium.
Adobe said that event was supported by a large group of New Zealand customers including Westpac NZ (video, starts at 35 minutes), and Xero who hit the stage to discuss what customer experience means for New Zealand brands.