Menu
NZ's Crossware scores world-first sale in Microsoft's SaaS subs stores

NZ's Crossware scores world-first sale in Microsoft's SaaS subs stores

American business buys 100 seat subscription on first day

Patrick Quesnel (Microsoft NZ)

Patrick Quesnel (Microsoft NZ)

Email signature manager Crossware is one of the pioneer SaaS providers selling subscriptions from Microsoft’s official application stores.

But not only that, it was the first application to actually make a sale on the platform globally, when an American business placed an order for 100 seats within a day of the new system going live at the end of May.

The move onto AppSource and Azure Marketplace follows what 20-year-old Crossware describes as "intense consultation" between Crossware and Microsoft to ensure Crossware's major product, Crossware Mail Signature, conforms to Microsoft’s standards.

Crossware’s founder and CEO Per Andersen says the availability of its software on Microsoft’s app store is a huge step in growing the business and a milestone towards expanding Crossware’s international channel.

“Ninety-eight percent of Crossware’s revenue comes from international sales," Andersen said.

Microsoft customers can now buy a subscription to Crossware Mail Signature through Microsoft and be confident it will run seamlessly with Microsoft’s Office 365 suite, Crossware said.

As of April, Crossware reportedly had 3000 customers worldwide and almost a million users.

"At the moment we have people on the ground in the UK and the USA. We expect the availability of our product through Microsoft’s app store will help us grow sales faster in both markets, enabling us to expand our teams much faster in each country.”

Crossware offers integrated email signature software for Office 365 and other email platforms. The solution enables professional-looking email signatures, corporate branding, and statutory disclaimers to be automatically included on every email leaving a company.

Crossware’s product is a valuable tool for helping construct a consistent corporate identity,” Microsoft cloud and enterprise business group lead Patrick Quesnel.

“The fact that it conforms to our standards for data structures and user interface not only ensures reliability and ease of use, it also demonstrates the synergies to be gained from adherence to Microsoft’s platform."


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags crosswaresubscriptionAzure MarketplaceAppSourceemail signatures

Events

Featured

Slideshows

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners

This year’s Reseller News 30 Under 30 Tech Awards were held as an integral part of the first entirely virtual Emerging Leaders​ forum, an annual event dedicated to identifying, educating and showcasing the New Zealand technology market’s rising stars. The 30 Under 30 Tech Awards 2020 recognised the outstanding achievements and business excellence of 30 talented individuals​, across both young leaders and those just starting out. In this slideshow, Reseller News honours this year's winners and captures their thoughts about how their ideas of leadership have changed over time.​

Meet the Reseller News 30 Under 30 Tech Awards 2020 winners
Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security

This exclusive Reseller News Exchange event in Auckland explored the challenges facing the partner community on the cloud security frontier, as well as market trends, customer priorities and how the channel can capitalise on the opportunities available. In association with Arrow, Bitdefender, Exclusive Networks, Fortinet and Palo Alto Networks. Photos by Gino Demeer.

Reseller News Exchange Auckland: Beyond the myths — how partners can master cloud security
Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomes industry figures at 2020 Hall of Fame lunch

Reseller News welcomed 2019 inductees - Leanne Buer, Ross Jenkins and Terry Dunn - to the fourth running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing face of the IT channel ecosystem in New Zealand and what it means to be a Reseller News Hall of Fame inductee. Photos by Gino Demeer.

Reseller News welcomes industry figures at 2020 Hall of Fame lunch
Show Comments