Menu
NZ's Crossware scores world-first sale in Microsoft's SaaS subs stores

NZ's Crossware scores world-first sale in Microsoft's SaaS subs stores

American business buys 100 seat subscription on first day

Patrick Quesnel (Microsoft NZ)

Patrick Quesnel (Microsoft NZ)

Email signature manager Crossware is one of the pioneer SaaS providers selling subscriptions from Microsoft’s official application stores.

But not only that, it was the first application to actually make a sale on the platform globally, when an American business placed an order for 100 seats within a day of the new system going live at the end of May.

The move onto AppSource and Azure Marketplace follows what 20-year-old Crossware describes as "intense consultation" between Crossware and Microsoft to ensure Crossware's major product, Crossware Mail Signature, conforms to Microsoft’s standards.

Crossware’s founder and CEO Per Andersen says the availability of its software on Microsoft’s app store is a huge step in growing the business and a milestone towards expanding Crossware’s international channel.

“Ninety-eight percent of Crossware’s revenue comes from international sales," Andersen said.

Microsoft customers can now buy a subscription to Crossware Mail Signature through Microsoft and be confident it will run seamlessly with Microsoft’s Office 365 suite, Crossware said.

As of April, Crossware reportedly had 3000 customers worldwide and almost a million users.

"At the moment we have people on the ground in the UK and the USA. We expect the availability of our product through Microsoft’s app store will help us grow sales faster in both markets, enabling us to expand our teams much faster in each country.”

Crossware offers integrated email signature software for Office 365 and other email platforms. The solution enables professional-looking email signatures, corporate branding, and statutory disclaimers to be automatically included on every email leaving a company.

Crossware’s product is a valuable tool for helping construct a consistent corporate identity,” Microsoft cloud and enterprise business group lead Patrick Quesnel.

“The fact that it conforms to our standards for data structures and user interface not only ensures reliability and ease of use, it also demonstrates the synergies to be gained from adherence to Microsoft’s platform."


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags crosswaresubscriptionAzure MarketplaceAppSourceemail signatures

Featured

Slideshows

Reseller News Platinum Club celebrates leading partners in 2019

Reseller News Platinum Club celebrates leading partners in 2019

The leading players of the New Zealand channel came together to celebrate a year of achievement at the annual Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months.

Reseller News Platinum Club celebrates leading partners in 2019
Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosted its second annual alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers. Photos by Gino Demeer.

Reseller News hosts alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Show Comments