Menu
Company-X buys augmented VR specialist Pepper Creative

Company-X buys augmented VR specialist Pepper Creative

Specialist company boasts AsureQuality and e-learning business Workbright as clients

David Hallett, Lance Bauerfeind and Jeremy Hughes (Company X)

David Hallett, Lance Bauerfeind and Jeremy Hughes (Company X)

Company-X has added augmented and virtual reality expertise to its offering with the acquisition of Pepper Creative.

Hamilton-based Company-X acquired the company, which now operates under the Company-X brand, on June 21.

The buyout adds new and highly specialised capabilities to Company-X’s offering and increases its team to more than 50.

Pepper Creative founder Lance Bauerfeind and his team have earned a reputation for their work using virtual and augmented reality for advanced scenario-based industry training, real-time maintenance solutions and content for sales and marketing. 

Clients have included Fisher & Paykel, Livestock Improvement Corporation (LIC) and Westpac, with international clients as far away as Sweden and the USA.

Bauerfeind is joining David Hallett and Jeremy Hughes on the Company-X management team.

“Pepper Creative and Company-X share some fundamentals that really confirm to me that this decision is the right one,” said Bauerfeind. 

“We both listen to our client’s blue-sky ideas and help form them into a tangible project. And, just like Company-X, we have been at the forefront of using advanced technologies to bring those ideas to life."

Company-X’s interest was piqued by a number of Pepper Creative’s recent projects in the training and education space.

For e-learning business Workbright, Pepper Creative developed a game-like training exercise for fire wardens, guiding them through how to clear spaces, teaching them to have outside inspections after a site is cleared and identifying risks and hazards.

Another recent project involved a proof of concept for food safety and biosecurity firm AsureQuality, which already had virtual reality, augmented reality and mixed reality included in its science and technology plan,

AsureQuality focused on a proof of concept of wearable computer headsets and voice recognition for staff training and for improving existing services and products. The aim was a tangible impact on productivity, efficiency and efficacy, as well as the ability to process information faster, smarter and to be more mobile.

The starting point was to use a hands-free wearable computer headset to enable AsureQuality’s people the freedom to perform their audit work and record comments, photos, videos for an inspection by voice alone.

Clients can still see the person they are talking to without the obstruction of heavy glasses or visors, and the inspector has clear vision at all times, conforming to safety requirements.

AsureQuality is now planning to roll the technology out as a tool in their business.

“The work done for AsureQuality is a great example of how this evolving and highly specialised technology can add amazing value to a business,” said Hughes.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags augmented realityvirtual realityAsureQualityPepper CreativeQcompany X

Events

Why experience is the new battleground for partners

Join us for an exclusive webinar, in association with Hewlett Packard Enterprise and Technology Services Industry Association (TSIA) and learn about the latest industry insights and how technology services continue to evolve to deliver differentiated value, and how partners can be successful in 2021 and beyond.

Featured

Slideshows

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards

Hundreds of leaders from the New Zealand IT industry gathered at the Hilton in Auckland on 17 November to celebrate the finest female talent in the Kiwi channel and recognise the winners of the Reseller News Women in ICT Awards (WIICTA) 2020.

The Kiwi channel gathers for the 2020 Reseller News Women in ICT Awards
Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards

The leading female front runners of the New Zealand ICT industry joined together for the annual Reseller News Women in ICT Awards event at the Hilton in Auckland, during which hundreds of guests celebrated 13 outstanding individuals who won awards, chosen from more than 50 finalists representing over 30 organisations.

Leading female front runners honoured at the 2020 Reseller News Women in ICT Awards
Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners

More than 500 channel leaders gathered in Auckland on 21 October at the ​Reseller News Innovation Awards ​2020 to celebrate the achievements of the New Zealand technology industry's top partners, start-ups, vendors, distributors and individuals.

Channel gathers to celebrate the Reseller News Innovation Awards 2020 winners
Show Comments