Satellite TV operator Sky is abandoning plans to launch a new "puck" device for online streaming after reviewing its technology roadmap.
CEO Martin Stewart reaffirmed the company’s accelerated focus on streaming services today, but an Android-based Puck device won't play a part.
“From my first day at Sky I have talked about how streaming services are our future," Stewart said. "Over the last few months we have taken a close look at Sky’s technology roadmap and as a result we have sharpened our future focus."
Stewart said the goal was to deliver our content in ways that meet the needs of all New Zealanders. That means delivering well to New Zealanders who have Sky boxes in their homes as well as providing appealing and competitive services to those customers who want to access our content online.
Having best-in-class streaming experiences was a critical part of Sky's growth plan, however, after taking a critical look at development plans, the deployment of the next generation "Puck" device, which was touted to deliver all Sky content online, has been scrapped.
Sky has instead decided it can best serve customers by enhancing streaming services.
Customers who prefer to consume content on a set-top box are already well served with My Sky, Stewart said, and they also get complementary access to the SkyGo app. More HD channels would be added.
In August Sky plans to launch a new sports app, content line-up and pricing. It also has enhancements planned for Neon and Sky Go.
The company would also continue to encourage Sky customers to connect their Sky box to their home internet in order to access on-demand content.
"Our refocused technology roadmap means we will deliver it to customers wherever they want it, when they want it, and through the platform that best meets their personal needs," Stewart said.