Tradewinds Technology Brokerage has extended its AT&T partnership from the US to the Australian and New Zealand market, becoming part of the AT&T Alliance Channel.
The partnership will bring a raft of new opportunities for Tradewinds' channel partners to tap into AT&T’s broad cyber security portfolio.
“Local partners will have full access to AT&T’s global cyber security portfolio including all of their compliance offerings,” Tradewinds A/NZ regional vice president Tony Heywood said. “Partners can work with Tradewinds to take these offerings to market through digital campaigns where they can co-brand material with AT&T, with the call to action being partner driven, rather than AT&T driven.”
The AT&T Alliance Channel offers a cohesive sales experience and allows Tradewinds to focus on helping its channel partners to develop a broader capability to serve their customers, without adding any additional cost to achieve that.
“We recently introduced major enhancements in our program to attract solution providers like Tradewinds. We look forward to collaborating to win together,” AT&T Business vice president of alternate channels Kevin Leonard said.
From time to time AT&T will build specific channel incentives for partners, the company said.
Locally, Tradewinds has been building up its portfolio across cyber security, contact centre, unified communications, and global SD-WAN since its launch over a year ago.
Meanwhile, AT&T acquired AlienVault last year in a bid to expand the tech giant’s enterprise-grade security portfolio into small and medium-sized businesses, leveraging capabilities which include threat intelligence, detection and prevention.