Menu
Tradewinds extends AT&T partnership to A/NZ

Tradewinds extends AT&T partnership to A/NZ

Partners can now access AT&T's extensive security portfolio

Tony Heywood (Tradewinds)

Tony Heywood (Tradewinds)

Credit: Tradewinds

Tradewinds Technology Brokerage has extended its AT&T partnership from the US to the Australian and New Zealand market, becoming part of the AT&T Alliance Channel.

The partnership will bring a raft of new opportunities for Tradewinds' channel partners to tap into AT&T’s broad cyber security portfolio.

“Local partners will have full access to AT&T’s global cyber security portfolio including all of their compliance offerings,” Tradewinds A/NZ regional vice president Tony Heywood said. “Partners can work with Tradewinds to take these offerings to market through digital campaigns where they can co-brand material with AT&T, with the call to action being partner driven, rather than AT&T driven.”

The AT&T Alliance Channel offers a cohesive sales experience and allows Tradewinds to focus on helping its channel partners to develop a broader capability to serve their customers, without adding any additional cost to achieve that.

“We recently introduced major enhancements in our program to attract solution providers like Tradewinds. We look forward to collaborating to win together,” AT&T Business vice president of alternate channels Kevin Leonard said.

From time to time AT&T will build specific channel incentives for partners, the company said.

Locally, Tradewinds has been building up its portfolio across cyber security, contact centre, unified communications, and global SD-WAN since its launch over a year ago.

Meanwhile, AT&T acquired AlienVault last year in a bid to expand the tech giant’s enterprise-grade security portfolio into small and medium-sized businesses, leveraging capabilities which include threat intelligence, detection and prevention.



Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags cyber securityat&tTony HeywoodTradewinds Technology Brokerage

Featured

Slideshows

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA

Reseller News has honoured the leading female front runners of the New Zealand ICT industry at the 2019 Women in ICT Awards (WIICTA) in Auckland. The awards recognised standout individuals across six categories, spanning Entrepreneur, Rising Star, Shining Star, Community, Technical and Achievement. Photos by Gino Demeer.

Leading female front runners of the Kiwi ICT industry honoured at 2019 WIICTA
Reseller News kicks off awards season in 2019 with Judges' Lunch

Reseller News kicks off awards season in 2019 with Judges' Lunch

The 2019 Reseller News Innovation Awards has kicked off with the Judges Lunch in Auckland with 70 judges in the voting panel. The awards will reflect the changing dynamics of the channel, recognising excellence across customer value and innovation - spanning start-ups, partners, distributors and vendors. Photos by Christine Wong.

Reseller News kicks off awards season in 2019 with Judges' Lunch
Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomes industry figures for 2019 Hall of Fame lunch

Reseller News welcomed 2018 inductees - Chris Simpson, Kendra Ross and Phill Patton - to the third running of the Reseller News Hall of Fame lunch, held at the French Cafe in Auckland. The inductees discussed the changing landscape of the technology industry in New Zealand, while outlining ways to attract a new breed of players to the ecosystem. Photos by Gino Demeer.

Reseller News welcomes industry figures for 2019 Hall of Fame lunch
Show Comments