Menu
Zoom launches new marketing fund for channel partners

Zoom launches new marketing fund for channel partners

Expands program to include more courses, resources and support

Zoom IPO

Zoom IPO

Credit: Zoom

Video Communications vendor Zoom is to launch a new funding pot to help channel partners generate more customer leads.

The US-based company is to roll out its Reseller Partners Marketing Development Funds (MDF) Program within the next three months as part of a wider expansion of its channel program.

The fund is designed to allow partners to boost lead generation and carry out go-to-market activities. Zoom will also launch a module within the partner portal where partners can request the funding and submit claims.

In addition to the MDF, Zoom will now offer more training resources and a new partner qualification.

The company will also expand its library of resources and assets in the partner portal, as well as increase the number of online education and training events. It has also claimed it will offer additional channel account managers and a dedicated support line in an attempt to boost channel support.

Headquartered in San Jose, Zoom’s main product is its software-based conference room solution Zoom Rooms for spaces such as offices, clinics, and classrooms.

“Zoom’s hardware and channel partners are vital to getting [our] services into the hands of enterprises around the world,” said Laura Padilla, Zoom’s head of business development and channels. “We are happy to provide greater resources and support to our channel partners.”

The new additions come a year after Zoom last expanded its partner portal, offering more deal registration, marketing and training resources.

At the time, it offered a new reseller price list, product bundles and a streamlined deal registration and discounting process for all partners.


Follow Us

Join the newsletter!

Or

Sign up to gain exclusive access to email subscriptions, event invitations, competitions, giveaways, and much more.

Membership is free, and your security and privacy remain protected. View our privacy policy before signing up.

Error: Please check your email address.

Tags videoconferencingUSchannelprogramzoom

Featured

Slideshows

Reseller News Platinum Club celebrates leading partners in 2019

Reseller News Platinum Club celebrates leading partners in 2019

The leading players of the New Zealand channel came together to celebrate a year of achievement at the annual Reseller News Platinum Club lunch in Auckland. Following the Reseller News Innovation Awards, Platinum Club provides a platform to showcase the top performing partners and start-ups of the past 12 months.

Reseller News Platinum Club celebrates leading partners in 2019
Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosts alumnae breakfast for Women in ICT Awards

Reseller News hosted its second annual alumnae breakfast for the Women in ICT Awards in New Zealand, designed to showcase the leading female leaders in the industry. Held at The Cordis in Auckland, attendees came together to hear inspiring keynotes and panel discussions, alongside high-level networking among peers. Photos by Gino Demeer.

Reseller News hosts alumnae breakfast for Women in ICT Awards
Reseller News Innovation Awards 2019: meet the winners

Reseller News Innovation Awards 2019: meet the winners

Reseller News honoured the standout players of the New Zealand channel in front of more than 480 technology leaders in Auckland on 23 October, recognising the achievements of top partners, emerging entrants and innovative start-ups.

Reseller News Innovation Awards 2019: meet the winners
Show Comments