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Security vendor ReFirm launches partner program

Security vendor ReFirm launches partner program

Follows appointment of Emt Distribution as A/NZ distributor

Richard Rundle (Emt Distribution)

Richard Rundle (Emt Distribution)

US-based firmware security vendor ReFirm Labs has unveiled its global partner program two months after first launching in the Australian and New Zealand market.

Targeting managed security services providers (MSSPs), value-added resellers (VARs) and systems integrators, the program will hinge on selling annual subscriptions of ReFirm’s Centrifuge Platform.

The partner program offers three tiers from Bronze, Silver and Gold, with all tiers gaining its own business development representative (BDR) to support it.

The two top tier partners will gain additional benefits including renewal revenue with every subscription sold, sales and marketing support from the vice president of sales and opportunities to attend training sessions.

Gold partners will also gain qualified prospect leads based on availability and geography, and will be able to develop custom sales incentive programs with their BDR.

“There is certainly no shortage of opportunities for improving IoT and firmware security,” said Robbie Robbins, vice president of sales and business development for ReFirm Labs. “As our business continues to grow, we’re excited to offer MSSPs and resellers the opportunity to increase their revenues and expand their market share while helping their customers more efficiently and proactively manage the security of their IoT devices.”

ReFirm’s Centrifuge Platform aims to secure an organisation’s devices and IoT deployments, offering continuous monitoring, API integration and actionable reporting. These devices include anything from routers and security cameras, to light bulbs and refrigerators.

The launch follows ReFirm’s deal with Adelaide-based software specialist Emt Distribution to bring the product to the Australian and New Zealand market. Emt Distribution will be responsible for employing and housing ReFirm's A/NZ BDR team. 

“Current security standards have not kept pace with the rapid adoption of internet-connected devices, and our partnership with ReFirm Labs allows us to introduce the benefits of their Centrifuge Platform to our channel partners and their end users in Australia and New Zealand,” Emt Distribution CEO Richard Rundle said. 

“By adding IoT device and firmware security to our threat intelligence solutions, ReFirm Labs provides a key tool for improving the security of the regional supply chain.”


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